The Spirit of 420 is evolving.
Something exciting is taking shape behind the scenes. Inspired by the same bold thinking that brought IV20's award-winning terp-infused vodka to life, we're developing the next chapter of our brand: a premium, non-alcoholic THC experience designed for a new generation of social occasions.
Rather than rushing another product to market, we're taking a different approach — we're inviting our community to help build it with us.
Looking for the original Spirit of 420? Shop IV20 Terp Vodka →
Building the future of premium THC beverages together with our community.
Every great brand reaches a moment where it has to ask: what's next?
For IV20, that question has never been about chasing trends. When we introduced our terp-infused vodka, we set out to build something people had never seen before — a premium spirit inspired by cannabis culture, wrapped in an iconic bottle that immediately started conversations.
Now we're applying that same philosophy to one of the fastest-growing categories in the beverage industry. Not to be first. Not to follow the crowd. But to create a premium experience that reflects the creativity, quality, and culture that brought IV20 to life.
The product is still taking shape — and that's exactly why you're here. Your feedback won't disappear into a spreadsheet. It will help shape real decisions about the future of IV20.
The way people gather, celebrate & relax is changing.
For decades, alcohol has been at the center of nearly every social occasion. But today, more consumers want new ways to enjoy those same moments — one reason hemp-derived THC beverages have become one of the fastest-growing categories in the beverage industry.
This category deserves more than another generic canned beverage or novelty product. It deserves thoughtful design, premium presentation, and an experience people are proud to place on the table. We're not chasing a trend — we're exploring what the future of social beverages can become.
Fast-Growing
One of the fastest-growing categories in the beverage industry.
The Shift
More people are drinking less alcohol and exploring alternatives.
Premium Demand
Consumers want products that feel intentional and well-designed.
The future isn't about replacing alcohol.
It's about creating more choices.
Today's social beverage landscape — consumers have more choices than ever before, and the category continues to evolve.
A familiar ritual, reimagined without alcohol.
This is one of the newest and fastest-growing segments in the beverage industry — and one of the most misunderstood. At its core, a THC spirit reimagines the familiar ritual of enjoying a premium bottle. Instead of imitating beer, wine, or hard seltzers, it explores a different experience built around thoughtful serving sizes, premium presentation, and social occasions.
Exactly what that experience looks like is still being defined across the industry. That's one reason we're taking our time — and inviting the IV20 community to help shape the product before it's finalized.
- THC Beverage
- A drink infused with THC in place of alcohol.
- Delta-9 THC
- A naturally occurring cannabinoid, hemp-derived where legal.
- Hemp-Derived
- Sourced from federally legal hemp under applicable regulations.
- Cannabis Cocktail
- A mixed drink built around a non-alcoholic THC spirit.
There isn't one "correct" way to build a THC beverage.
That's why we're asking questions instead of making assumptions. Your feedback helps us understand how people enjoy products like these, where they expect to buy them, what experiences matter most, and what premium quality looks like from a consumer's perspective.
Great products are worth waiting for.
One of the questions we hear most often is: "If you're already building it, why hasn't it launched?" The hemp-derived THC industry is evolving quickly — regulations change from state to state, consumer preferences are still taking shape, and the category is being refined in real time.
Instead of rushing a product to market simply because demand exists, we're taking the time to build something that reflects our standards and can adapt alongside this industry. As the category matures, we'll use this page to explain what's happening in plain English — because better-informed communities build better products.
Slow is intentional.
We're not waiting because we have to. We're waiting because thoughtful products create better long-term experiences than rushed launches. Build it right — not build it fast.
Clear answers to real questions.
Whether you're new to hemp-derived THC beverages or you've followed the category for years, education matters. Tap any topic below to expand it — no hype, no complicated legal jargon, just practical plain-English information to help you make informed decisions.
Hemp-derived THC refers to cannabinoids sourced from hemp rather than marijuana. Under the 2018 Farm Bill, hemp is legally defined as cannabis containing no more than 0.3% Delta-9 THC by dry weight — and products made within that limit are federally legal, though every state can add its own rules on top of that. The plant chemistry is the same either way; the legal line is drawn by the source plant and its concentration, not the molecule itself. Because the rules keep evolving, it's always worth checking what applies where you live.
Delta-9 THC (delta-9 tetrahydrocannabinol) is the best-known cannabinoid in the cannabis plant — the one most people picture when they hear "THC." Hemp-derived Delta-9 has grown popular because, when it's produced within federal hemp limits, it can be offered in many places other cannabis products can't. You'll also see relatives like Delta-8; those are separate cannabinoids with their own characteristics and legal status. What's available to you depends heavily on your state.
THC drinks and alcohol share the same social moment — something to pour, sip, and pass around — but they're entirely different products. Alcohol is a long-established, heavily regulated category; THC beverages are a newer alternative for people who want a different option at the table. They are not interchangeable, and they should never be mixed. If you're exploring the category, the sensible approach is to understand exactly what you're drinking, start small, and follow your local laws.
THC shows up in lots of formats — gummies, tinctures, beverages — and the format shapes the experience. Gummies are compact and low-key. Beverages lean into the ritual of a real drink: something to chill, garnish, and share. How quickly effects arrive and how long they last can differ by format and from person to person, so there's no universal "best" — it comes down to the occasion and personal preference. Whatever the format, read the label and ease in.
New here? The short version: a THC beverage is a drink infused with a measured amount of THC in place of alcohol. Labels list the amount in milligrams (mg) per serving — that number tells you how much is in the drink. Everyone reacts differently, so the standard advice is start low and go slow: have a little, give it time, and see how you feel before reaching for more. Keep it away from anyone under 21, never combine it with alcohol, don't drive after, and check what's legal where you are.
The category is moving fast. Interest in alcohol alternatives is climbing, more retailers are stocking hemp-derived options, and packaging and design are getting noticeably more premium. State-by-state regulation is evolving in parallel, which shapes what's on shelves and where. As a brand rooted in this culture, IV20 is tracking these shifts closely and building alongside the community rather than chasing the crowd — and we'll keep this section updated as the space matures.
THC Dosage Calculator
Better understand serving sizes across different beverage formats.
The information provided throughout the IV20 Learning Center is intended for educational purposes only. Regulations surrounding hemp-derived THC products vary by jurisdiction and continue to evolve. Consumers should always review applicable local laws and consume responsibly.
This isn't just our product. It can be yours, too.
Most companies develop products behind closed doors — making assumptions, finalizing every detail, and only introducing the product once every major decision has been made. We're taking a different approach. Before we lock in the final direction for IV20 THC, we want to hear directly from the people who may one day enjoy it.
We're looking to understand how consumers think, shop, socialize, and evaluate premium products — not because we're uncertain about our vision, but because the best products are built with the people they're intended to serve. This isn't market research for the sake of collecting data. It's an opportunity to help shape the future of IV20.
Our survey explores topics including:
- ✔ How consumers discover THC beverages
- ✔ What occasions they enjoy them
- ✔ Where they expect to purchase them
- ✔ Which product formats feel most appealing
- ✔ What creates a premium experience
- ✔ Packaging & presentation preferences
- ✔ Purchasing habits & price expectations
- ✔ Accessories & complementary products
- ✔ What makes a new brand worth trying
Help shape the future of premium THC beverages.
Every bottle tells a story. The next chapter shouldn't be written by us alone.
Inside the IV20 movement.
Creators, events, and the people already pouring IV20 in the wild — the community we're building the next chapter with. Tap any clip to watch.
Don't just watch the next chapter. Help write it.
IV20 Insiders is our community for people who want to stay connected as the brand grows. Members get early access to updates, behind-the-scenes content, exclusive announcements, educational resources, and opportunities to participate in future community feedback. This isn't another promotional email list — it's the community helping shape where IV20 goes next.
You're in.
Welcome to IV20 Insiders. We'll be in touch as the next chapter takes shape — you're part of building it.
Some bottles hold a product. This one starts a conversation.
Long before someone experiences what's inside an IV20 bottle, they notice what's on the outside. The iconic joint-inspired silhouette has become one of the defining characteristics of the brand — a design that immediately sparks curiosity and reflects the creativity behind everything we build.
As we develop IV20 THC, that same unmistakable identity remains at the center of our vision. Because great design doesn't simply attract attention — it creates memories. Great products should be as enjoyable to own as they are to experience.
Designed to stand out. Created to be remembered.
One bottle. More than one experience.
Creativity has always been part of IV20's DNA. The optional SMK (Smoker's Modification Kit) is one more example of that philosophy. Designed specifically for the iconic IV20 bottle, it allows enthusiasts to transform the empty bottle into a unique collectible accessory after it's been enjoyed.
It's playful. Unexpected. Entirely optional. And unmistakably IV20. Like everything we create, the goal isn't simply to make something different — it's to create experiences people remember.
Can't wait? The original Spirit of 420 is available now.
While IV20 THC continues to evolve, you don't have to wait to experience what started it all. Our award-winning terp-infused vodka — a 2024 SIP Award winner — is available now through select retailers and online where permitted.
Crafted with premium ingredients and inspired by cannabis culture — without THC — it's the product that introduced thousands of people to the Spirit of 420. If you're new to IV20, there's no better place to begin. And if you're already part of the family, thank you for helping us build what comes next.
Building more than a product.
The future of IV20 extends far beyond a single product. We're building a premium lifestyle brand inspired by cannabis culture, product innovation, and memorable experiences. What began with our award-winning terp-infused vodka is evolving into a broader platform exploring the future of premium beverages.
As we develop IV20 THC, we're building strategic relationships with investors, advisors, distributors, and industry partners who share our long-term vision. If you'd like to learn more about our company, market opportunity, and roadmap, we'd love to start a conversation.
Qualified inquiries may request access to our investor presentation and schedule a call directly with our founder.
Thank you for your interest in IV20.
Our team reviews every inquiry personally. If there's a potential fit, we'll provide access to our investor materials and reach out to schedule an introductory conversation.
The essentials, in plain English.
Not yet. IV20 THC is currently in active development as we continue gathering community feedback and monitoring the evolving regulatory landscape.
No. The product currently being developed is intended to be a non-alcoholic beverage.
Hemp-derived THC refers to cannabinoids sourced from federally legal hemp under applicable regulations. Laws vary by state, and we'll continue updating our educational resources as the industry evolves.
Delta-9 THC is one of the naturally occurring cannabinoids found in cannabis. Hemp-derived Delta-9 products have become increasingly popular within the beverage industry where permitted by law.
No. Our award-winning terp-infused vodka remains a separate product that contains alcohol and no THC. IV20 THC represents a completely new product currently under development.
Because we believe the people who will ultimately enjoy the product should have a voice in helping shape it.
We're focused on building the right product rather than rushing to market. We'll share updates with IV20 Insiders as major milestones are reached.
Availability will depend on applicable laws and distribution opportunities as the category continues to evolve.
Members of IV20 Insiders will receive priority consideration for future product testing opportunities, where legally permitted.
Join IV20 Insiders to receive updates, educational content, product announcements, and launch information.
Complete the Investor Inquiry form above to request access to our pitch deck and schedule an introductory conversation.
The future of the Spirit of 420 isn't something we want to build alone.
Whether you're here to help shape the product, join our community, explore the current IV20 collection, or learn more about investing in what's next — we're glad you're part of the journey.
Every conversation. Every survey. Every new idea helps shape what IV20 becomes.
Building the future of premium beverages? Request the Investor Deck →
For adults 21 and older. This page describes a product in active development — a premium, non-alcoholic hemp-derived THC beverage — and exists to gather consumer research and share educational information. Nothing on this page is an offer to sell or a solicitation to buy any product or security. Hemp-derived THC regulations vary by jurisdiction; availability and formats are subject to applicable state and local laws. Please review your local laws and consume responsibly.