You Got the Bottle. Here's the Rest.
Everything you need to make something great with IV20 Terp Vodka — the story worth telling, the rules that keep us both safe, the angles that actually perform, and who to ask when you're unsure.
Welcome to the
IV20 Family.
If you're reading this, a box showed up with a joint-shaped bottle in it. That bottle is the whole idea — a premium, award-winning vodka in a package nobody scrolls past.
We're a small, veteran and minority-owned brand that launched on 4/20/24 and is now in 250+ stores across three states. We got here because people picked the bottle up, filmed it, and told someone. That's the job.
This page replaces every PDF you may have been sent before. It's the only guide — bookmark it, because we keep it current rather than reprinting it.
- In your box1 × IV20 Terp Vodka, 750ml. Depending on your campaign, a Lux Puck and/or an SMK conversion kit may be included.
- Your jobMake content that feels like you. We are not looking for an advert — we're looking for the moment someone notices the bottle.
- Before you postRead the Non-Negotiables. They're short, and two of them are legal requirements rather than preferences.
- Not in the program yet?Commission, custom codes and free product are available — apply to the creator program.
IV20 — formerly IVeinte. Same founders, same bottle, same terpene blend; the name is now IV20 Spirits. You'll still see IVeinte on older labels, merch and creator posts, including some in this guide — that's expected. Always write it as “IV20” in your captions and tag @drinkiv20.
Two Veterans,
One Bottle.
If you say nothing else on camera, say this. It's true, it's ours, and it's the part people remember.
Row & Steve
They met in the military nearly twenty years ago, went separate ways, and reconnected through business in 2015. IV20 is a veteran and minority-owned brand — that's not a marketing line, it's who signs the cheques.
Built during the pandemic
Row wanted to make something that stood for resilience. Late nights on the terpene blend, and a bottle designed to be kept rather than binned. It launched on April 20, 2024.
The name is the joke and the point
"IV" is the Roman numeral four. "20" is 420. IV20 sits exactly where cannabis culture meets craft spirits — and the bottle is shaped accordingly.
It won things immediately
SIP Awards Gold and Double Platinum in year one. Lead with the flavour; let the awards back it up.
Talking points, verbatim-safe
- What it isPremium terpene-infused vodka. 750ml, 40% ABV, 80 proof. Distilled six times, filtered thirty-two.
- TerpenesA 100% legal proprietary terpene blend — the natural aroma and flavour compounds. No THC. No CBD. No psychoactive substances.
- TasteCitrus brightness, a soft pine and herbal lift, and a clean, smooth finish. Sips neat, over ice, or in a cocktail.
- The bottleThe "Lit Joint" bottle. A statement piece designed to start a conversation — and, with the SMK kit, to be converted once it's empty.
- Where to get it250+ stores across Florida, California and Tennessee, and shipped direct to 42 states.
- One-liner"Premium terpene-infused vodka in a bottle that becomes the experience."
The
Non-Negotiables.
Alcohol marketing is regulated, and a creator post counts. These aren't house style — breaking them creates real legal exposure for you and for us, and we'll have to ask you to take the post down.
1 · Never say or imply IV20 contains THC or CBD
This is the one that ends relationships. Terpenes are flavour and aroma compounds. IV20 is legal vodka and produces no cannabis-like effect of any kind.
Say — "Terpene-infused. It tastes like nothing else. No THC, no CBD." Never — "It gets you that 420 feeling", "weed vodka", "infused with cannabis", "hits different".2 · Never sequence or combine it with cannabis on camera
Do not film smoking and drinking together, and don't suggest doing both. No "pair it with", "chase it with", "one then the other". The SMK conversion kit is a collectible for an empty bottle — never show it in use alongside the vodka.
3 · 21+ only, in every frame
Everyone visible must be of legal drinking age and look it. No content that appeals to under-21s: no cartoons, no school or youth-culture references, no trends whose audience skews young. Set your platform age-gating where it's available.
4 · No health, wellness or performance claims
Not "clean", not "healthier", not "no hangover", not "helps you relax", not "gluten-free benefits". Describe taste and occasion only.
5 · Never glamorise excess or impairment
No shots-race content, no "blackout", "wasted", "hammered", no drinking-and-driving of any kind, and nothing implying you drank the bottle in a sitting. Responsible enjoyment, always.
6 · Disclose the relationship, every time
If we sent you product or paid you, that's a material connection and it must be disclosed clearly. Full guidance in Disclosure.
7 · When in doubt, ask first
A ten-minute question is cheaper than a takedown. Send it to us before it goes live.
Presenting
the Bottle.
The bottle does most of the work. Your job is to not get in its way.
Do
- Show the full silhouette early — the shape is the hook, and it reads in under a second.
- Keep the label facing camera and unobstructed when the bottle is still.
- Hold it by the body, low, so your hand doesn't cover the IV20 mark.
- Shoot in portrait 9:16. Almost all of our best-performing content is vertical.
- Use real light — a window, a lamp, or the Lux Puck in a dim room.
- Keep the bottle clean and dry on camera; fingerprints show badly on white.
- Say the name out loud once: "IV20 Terp Vodka."
- Show the pour. Liquid moving is what stops the scroll.
Don't
- Don't crop the bottle so the shape is unreadable — it just looks like a white bottle.
- Don't shoot it next to competitor bottles or cannabis product.
- Don't film it in a car, ever, even parked.
- Don't use heavy filters that turn the white bottle grey or green.
- Don't cover the label with your hand, a sticker or a caption box.
- Don't show an open flame near the bottle for effect.
- Don't shoot the empty bottle as a conversion piece in the same video as the pour.
- Don't re-post someone else's IV20 footage as your own.
Lighting It,
and the Lux Puck.
The single most repeatable piece of IV20 content: the bottle lit from underneath in a dark room. It looks like the ember end of a lit joint, which is exactly the point.
Kill the room light
The effect only reads in low light. Turn the overheads off and let the bottle be the brightest thing in frame. A little ambient light behind you stops it looking like a black void.
Sit the bottle on the Lux Puck
The Lux Puck is IV20's signature collectible — a round base the bottle stands on. Switch it on, centre the bottle, and the light travels up through the amber base so the bottle appears lit from within.
Shoot slightly below eye line
Camera a touch lower than the bottle's midpoint exaggerates the glow and the silhouette. Move slowly — a slow push-in or orbit beats a static shot every time.
Expose for the glow, not the room
Lock exposure on the bottle. If your phone keeps brightening the background, tap-and-hold on the bottle to lock it, then recompose.
Why it works
The lit base is what makes the bottle read as a "lit joint" rather than just a white bottle. Several of our best-performing creator posts are simply this shot, held for four seconds, with a caption. It costs nothing to make and it's instantly recognisable as IV20.
Keep it dry and keep it safe
The Lux Puck is an electronic accessory. Keep liquid off it, wipe spills immediately, and don't submerge it or run it under a tap. Never use a candle or open flame to imitate the effect.
How to
Pour It.
Terpene-forward with citrus brightness and a soft pine lift. It's built to be tasted, so keep mixers simple and let the flavour show. Single serves only on camera.
Neat or On the Rocks
- 1.5 oz IV20 Terp Vodka
- One large cube
- Lemon twist, expressed
The shot that proves the point. Great for a first-taste reaction video — the terpene lift is most obvious with nothing in the way.
The Terp Soda
- 1.5 oz IV20 Terp Vodka
- 4 oz soda water
- Lime wedge, squeezed and dropped
Clean, low-effort, and it films beautifully — the bubbles catch the light off the Lux Puck. The easiest serve to recommend to an audience.
Citrus & Pine
- 1.5 oz IV20 Terp Vodka
- 0.75 oz fresh lemon
- 0.5 oz simple syrup
- Rosemary sprig to garnish
Leans into the herbal side of the blend. The rosemary reads on camera and gives you something to slap and smell — always a good beat in a video.
The SMK — empty bottles only
The Smokers Mod Kit converts a finished bottle into a collectible piece. If your campaign includes one, film it as a separate post from any drinking content — never in the same video, and never implying combined use. Assembly steps live on the SMK assembly guide.
Show one drink
One pour, one glass, one serve. No multiple rounds in frame, no bottle-to-mouth, no "let's see how many". Standard measures only — 1.5 oz is a single serve.
Angles That
Actually Work.
Drawn from what has already performed for IV20 creators. Pick one per post — the ones that flop usually try to do all six at once.
The Reveal
Box to bottle in one unbroken shot. The shape does the work — no explanation needed for the first three seconds.
First Taste
Genuine reaction to a neat pour. Unscripted beats scripted. If you don't like it, tell us privately rather than faking it.
The Build
A simple two- or three-ingredient serve, filmed top-down. Bartender-style content consistently over-performs for us.
The Glow
Dark room, Lux Puck on, slow push-in. Short, loopable, and unmistakably IV20.
The Party Piece
The bottle on a table with friends around it, and the moment someone picks it up and asks what it is. That reaction is the ad.
Gift & Occasion
Birthdays, housewarmings, 4/20, holidays. "The bottle they'll talk about long after it's empty" is a real gifting angle.
Creators Who
Got It Right.
Real IV20 creator posts. Tap any to watch — note how fast the bottle appears, and how simple the setups are.
Published IV20 creator content. Handles shown where the creator identified themselves in their own post.
What Tends
to Flop.
None of these are bans — they're patterns that have consistently under-performed, plus two that create compliance problems.
The bottle arrives at second 20
Long intros kill it. If the bottle isn't on screen inside three seconds, most of the audience never sees it. Lead with the object.
Reading the spec sheet
"Distilled six times, filtered thirty-two times, 40% ABV…" is a caption, not a script. Lead with taste and reaction; let the facts support.
Static product shots with no hands
A bottle on a table performs poorly. A bottle being picked up, poured, or handed to someone performs well. Movement and hands.
Over-produced ad energy
Polished, agency-looking spots get scrolled. The content that works looks like a person showing a friend something.
Leaning on the weed joke
Beyond being a compliance problem, it flattens the brand. The bottle already makes the reference — you don't need to say it, and saying it costs us the premium positioning that makes IV20 worth posting.
Burying or skipping the disclosure
Disclosure hidden in a hashtag wall or below the fold isn't disclosure. It's also the single fastest way to get a post pulled.
Filters that change the bottle
Heavy grading turns the white bottle grey, green or blue and it stops being recognisable. Keep the bottle true to colour.
Copying another creator's video beat for beat
The algorithm has already seen it. Take the angle, not the edit.
Disclosure.
If we gave you product or money, your audience has to know. This protects you more than it protects us — the penalties for undisclosed endorsements land on the creator.
Which tag to use
#gifted — we sent you product and nothing else, with no obligation to post.
#ad or #sponsored — you were paid, or you're posting to a brief, or you earn commission on a code.
If you have a discount code that pays you, that's #ad. Every time.
Where it goes
At the front of the caption, before the "more" cut — not at the end of a hashtag block. On video, use the platform's paid-partnership label as well, and say it out loud if the post is a spoken review. On Stories, put it on the first frame, not the last.
Also required
Follow the platform's own branded-content rules and set the paid partnership toggle where one exists. Add age-gating on the post where the platform offers it. And keep the 21+ line in the caption when you're describing the drink itself.
Caption you can copy
#ad — Thanks @drinkiv20 for sending this over. IV20 Terp Vodka, 21+, please enjoy responsibly. #IV20TerpVodka
Current
Requirements.
Everything above is evergreen. This part changes — check it before every post.
Questions &
Approvals.
We'd much rather answer a question than ask for a takedown. Nothing here is a trick question.
Content Approval
Send a draft or a rough cut before it goes live — especially for a first post, anything scripted, or anything that touches the terpene story.
Join the Program
Not signed up yet? Commission, custom discount codes and free product are all on the table.