The Birth of IV20 Terp Vodka
Nearly 20 years ago, Row and Steve forged an unbreakable bond while serving in the military. Though life took them on separate paths, they reconnected in 2015 through business.
During the challenges of the COVID-19 pandemic, Row envisioned creating something meaningful and bold — a brand that could stand for resilience. That vision became IV20 Terp Vodka.
From late nights perfecting a terpene blend that tasted like nothing else on the shelf to designing a bottle worth keeping, the two built IV20 from the ground up — a partnership forged in service and sharpened in business.
Launched on April 20, 2024, IV20 is more than a spirit — it's a tribute to perseverance and innovation.
As a veteran and minority-owned brand, Row and Steve are proud to introduce a vodka that blends premium quality with the essence of cannabis culture.
IV20 celebrates the intersection of cannabis and cocktails. With "IV" symbolizing the Roman numeral 4, and "20" honoring 420, the brand bridges two worlds.
Our IV20 Terp Vodka, infused with aromatic terpenes, offers a rich, smooth flavor reminiscent of lighting a joint — without the THC or CBD. Our 'Lit Joint' bottle is a statement piece, designed to spark conversation, whether at home or out.
IV20 isn't just a drink; it's an experience that brings people together.
Premium, Without the Pretense
Flavor First
A terpene-forward pour you can sip neat or build a cocktail around.
Award-Winning
SIP Awards Gold + Double Platinum in year one.
Built to Keep
A bottle that becomes a collectible centerpiece.